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Impressions Are Measured In Seconds.

7 seconds — the average time a recruiter spends on a resume before deciding if a candidate is the right fit. Your website is your resume and your visitor is the recruiter.

1/10 of a second — how long it takes a visitor to form a first impression of your site.

3 seconds — how long your site has to load before you lose more than half your visitors.

Everyone of those judgements is put to the test at the same place: your homepage. Before they scroll, before they click, before they read a single word about what you do.
Here's the difference between a winning homepage and a losing one.

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Before After

The problem:

- Generic stock photo that lowers the quality of the entire page
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- Key word stuffed header that reads as spam to both Google and visitors
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- Logo and colors don’t match the industry/feel intentional
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- Weak button color that blends in instead of pulling the eye

the solution:

- Custom footage of real steel work that raises the quality of the site
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- Redesigned logo that actually fits the company
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- Cohesive typography and color palette
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- Clear headline with a supporting line
that says exactly what they do
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- Featured project snippet that proves credibility up front
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- Simplified navigation that makes it easy to find what matters

Before After

The problem:

- Hard to read Headline and navigation menu
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- Low quality background photo
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- Small booking button that gets lost in the busy photo
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- Book button sends visitors to a third party website to book
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- Outdated logo and clashing colors

the solution:

- Edited and enhanced the original photo
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- Designed a new logo
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- Direct booking built into the homepage so guests never leave the site (press book now button to see)
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- Clear navigation menu

Impressions Are Measured In Seconds.

The problem:

the solution:

The problem:

the solution:

First impression handled. And I bet you're already wondering if AI could just do this for you. (It can't)